Every day, we get hundreds of stories of members whose lives have changed “under the orange lights.” So we made this book, our first of its kind, focused on exactly that. There are stories of motivation, inspiration and collaboration. There are stories of momentum shifts and power lifts. And stories of going all out to change from the inside out.

To promote Orangetheory’s most globally anticipated fitness event, we introduced Project: Hell Week. We hid dozens of workout clues on our mobile app, Facebook and Instagram, and on studio TVs, and developed the first-ever “redacted” 7-day class name list — all to set our audience ablaze with thumb-stopping suspense and excitement.

Your Guide to Everything You ​Need to Know about ​Orangetheory Fitness

Orangetheory Fitness

This one’s for all of you who read menus before ever stepping foot in the restaurant.

When you walk in, you’ll be greeted by a front desk staff member ready to welcome you by name. Reserve your spot on a treadmill, rower or weight floor station. Make friends with other members in the lobby (or don’t!). Get a warm greeting from your coach as you walk into class.

Then from there?

Classes are always different. But you’ll warm up. You’ll lift things up and put them back down. You'll power walk, jog or run. You'll row. You’ll stretch.

You’ll get an indescribable feeling of elation. No doubt. Because this is the real secret:

Orangetheory is better experienced than explained.

“From the moment I took my first class in 2019, I knew this was the workout for me,” says Iris Lopez, a member from Humble, TX. “It just felt right.”

Other people say it’s their happy place. Or they say it’s where they go to escape. They may use phrases like interval training and Splat Points. Or some just shrug and say, “I don’t know, it just works.” And that’s just it. Our members don’t keep coming back because of what Orangetheory is; they keep coming back because of how it makes them feel. Sure, we could throw some fancy multi-hyphenates at you like science-backed, technology-tracked and coach-inspired.

Or you could book a free class and see for yourself.

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Why Sterling?

Sterling Council

Do you want chaos or a plan? Do ​you want discipline or disorder?

The Sterling/Baldrige framework ​provides discipline. And it reminds ​me of something Jim Collins said, ​who rose to great fame the in ​business management world. He ​said, “I see the Baldrige process as a ​powerful set of mechanisms for ​disciplined people engaged in ​disciplined thought and taking ​disciplined action to create ​organizations that produce great ​results.”

That’s the best way to frame this. It’s ​disciplined people taking disciplined ​thought, taking disciplined action to ​make organizations better so they ​get the better results.

That’s the best way to frame this. It’s ​disciplined people taking disciplined ​thought, taking disciplined action to make ​organizations better so they have better ​results.

The Sterling Criteria is the evolution of ​Deming. And Baldrige. And all of those ​things that have been happening in this ​country for decades.

It is the evolved processes of performance ​excellence that are improved every single ​year.

So why Sterling?

If it’s a CEO asking me, I would say: ​Because it is the best model of ​performance excellence you can find in th ​world. And it works.

If a frontline or mid-senior level employee asks, I ​would say: Based on why Baldrige even exists, I ​want to see the U.S. maintain their position as the ​strongest economy in the world.

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[Scene 1: Tranquil Hampton Inn Room]

[Open with a serene and inviting Hampton Inn room. Soft lighting illuminates the neatly made bed with crisp white sheets. A small tray holds neatly folded towels and toiletries.]

Narrator (VO): At Hampton Inn, you always know what you’re going to get.

[Scene 2: Contrast with Travel Stress]

[Quick cuts of busy airport scenes, crowded city streets, and a chaotic office environment.]

Narrator (VO): No stress. Or work deadlines. Or conference rooms in bad, florescent lighting.

[Scene 3: Arrival at Hampton Inn]

[Fade to the traveler entering the peaceful Hampton Inn room, where the chaos outside fades away. They exhale with relief.]

Narrator (VO): Book now for a home without the hassle.

[Scene 4: Comfort and Relaxation]

[Close-up of a hot shower running, steam rising, followed by a shot of ​someone slipping into soft white sheets on the bed.]

Narrator (VO): Because the only thing left on your agenda should be ​taking a nice warm shower. And slipping in bed for a great night’s ​sleep.

[Scene 5: Call to Action]

[Overlay text on a serene shot of the Hampton Inn room.]

Text Overlay: "Book now"

[Hampton Inn logo with website URL and booking information.]

Narrator (VO): Hampton Inn. Feel the Hamptonality.

[Fade Out]

I have pointed to Bethany’s work as aspirational examples for my copywriters.”

— Melissa Eisenberg, Senior Manager of Content Marketing, DocuSign

“Bethany was a key member of the creative team, and with me on the social team, we ​collaborated frequently. Bethany is an incredibly talented copywriter with a true gift for words. Her ​ability to create compelling and engaging content is unmatched, always capturing the essence of ​our brand beautifully.

Bethany's presence was always the brightest in the room. She had a natural ability to light up every ​meeting she attended, making everyone feel valued and special. Her warmth and positivity were ​contagious, and she created an environment that encouraged collaboration and creativity.

What truly sets Bethany apart is her caring, genuine and hard-working nature. She is deeply ​passionate about her work, and this passion shines through in every word she writes. Bethany ​lived and breathed our brand, ensuring that her work was not only high-quality but also that it ​would deeply resonate with our audience.”

— Emma McDevitt, Social Media Coordinator, Orangetheory Fitness

“Bethany is the queen of words, stories, and painting pictures that motivate and inspire.”

— Jake Engel, AVP Brand Communications & Strategy, Financial Center